Sunday, February 11, 2007

CBP Lookin' Out for You

Marketing is tough. Any effort to look hip by the unhip generally reeks of unhip. Exhibit A, CBP trying to remind spring breakers to take their passports. It's an important effort, given that CBP will have to process all the returning revellers. It's just that the cartoon character more closely resembles something for the Barney set, not the wet t-shirt and beer bong crowd.

Credit does go to CBP for breaking up a robbery in a California convenience store. Also, for finding a guy stashed inside the dash of a car crossing at Calexico.

More substance to follow.

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