Tuesday, March 21, 2006

When Calories Are Good

I think it is great when marketing and science collide. Marketing too often wins that fight. But, in the battle between Gatorade and Powerade, the science fight is going to court. Pepsi Sues Coke Over Powerade Ad - Forbes.com

The question seems to boil down to whether fewer calories in a sports drink actually improves performance. Coke seems to say it does. Of course, my highschool physics teacher would have us believe that a calorie is a measure of energy available in food. For performance and endurance sports, energy tends to be a good thing, not a detriment. Seems like Coke's ads might be sending exactly the wrong message to anyone who understands what sports drinks are intended to do.

I don't care, I'm a Powerbar drink guy anyway.

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